We create content that converts every asset is aligned with your goals, connects directly with your audience, and nurtures trust in your brand
I don't have the team to create content the right way
My team has content ideas but where do we get started?
Our content creation is inconsistent and "off the cuff"
We can create content but we don't know how to promote it
We don't have the time to invest our energy in content creation
We've tried creating content but we never saw meaningful results
Infographics
Optimized Press Releases
Social Media Graphics
Videography
Blog Posts
Authority Resources
Long-Form Content
Micro-content
Content creation is the key to helping your business flourish online When you create content, you drive more traffic to your business This helps you reach more qualified leads These qualified leads – when nurtured – convert at a much higher rate
Consistent content drives organic traffic to your website This content allows you to provide value to potential customers in advance Adding value in advance creates a connection between your business and potential customers And that new connection allows you to nurture conversations and build trust
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Making content creation a top priority can quickly get your marketing headed in the right direction
Effective content marketing takes time to develop and requires ongoing planning and attention This is why most growing
business turn to content specialists that understand what it means to grow a business
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Content creation is the best tool for building awareness long term creating helpful content that search engines consider relevant results in higher search engine rankings
The more terms (keywords) you shows up for increases your brand awareness that much more
As users become aware and engage with your content, they’ll spend more time reading your content, and become more familiar with your brand
With us as your content marketing team, you’ll see increases in your website traffic and get a healthy balance of content types that you can share with your potential customers
Imagine a chef who only shared one recipe with their audience that one recipe won’t be of interest to everyone If this chef published multiple recipes, they would reach more people with different tastes and interests
The same is true with content you create Publishing content on different topics related to your business will significantly increase the amount of traffic you’re driving to your business
Content creation helps you reach more people interested in your business When you create content, you focus on industry-related topics that appeal to your target audience
That industry-related content helps you connect with users who are interested in what you have to offer — so you can rest assured that you’re attracting qualified leads to your site
Since you’re attracting more qualified leads, you’ll see a higher rate of conversions In fact, content marketing doubles website conversion rates
Some people may not convert right away, they will get familiar with your brand after reading your content and explore your site When it’s time to purchase, they’ll remember you and the helpful content you shared This will lead them to feel comfortable choosing your business down the line, or when they need your products or services
Making content creation a top priority can quickly get your marketing headed in the right direction
Effective content marketing takes time to develop and requires ongoing planning and attention This is why most growing
business turn to content specialists that understand what it means to grow a business
Content creation is the best tool for building awareness long term creating helpful content that search engines consider relevant results in higher search engine rankings
The more terms (keywords) you shows up for increases your brand awareness that much more
As users become aware and engage with your content, they’ll spend more time reading your content, and become more familiar with your brand
With us as your content marketing team, you’ll see increases in your website traffic and get a healthy balance of content types that you can share with your potential customers
Imagine a chef who only shared one recipe with their audience that one recipe won’t be of interest to everyone If this chef published multiple recipes, they would reach more people with different tastes and interests
The same is true with content you create Publishing content on different topics related to your business will significantly increase the amount of traffic you’re driving to your business
Content creation helps you reach more people interested in your business When you create content, you focus on industry-related topics that appeal to your target audience
That industry-related content helps you connect with users who are interested in what you have to offer — so you can rest assured that you’re attracting qualified leads to your site
Since you’re attracting more qualified leads, you’ll see a higher rate of conversions In fact, content marketing doubles website conversion rates
Some people may not convert right away, they will get familiar with your brand after reading your content and explore your site When it’s time to purchase, they’ll remember you and the helpful content you shared This will lead them to feel comfortable choosing your business down the line, or when they need your products or services
How we create content for clients
We'll begin with building out a timeline, production schedule, and implementing any processes unique for your business
We'll also create an editorial calendar or content calendar that provides both your team and ours to have visibility and track progress and deadlines
Your projects content calendar will also provide the phases of each piece of content we'll be creating such as: topic pitching, topic approval, copywriting, editing, proofreading, publishing, distribution, etc
Once the plan of action has been communicated and approved, we'll begin working
Throughout the whole process, we will ensure everyone has visibility into everything going on at all times In addition, we will schedule bi-monthly meeting to prevent any confusion, disruptions, or miscommunication
Whether we're producing SEO-driven blog content, infographics, or social media posts, detailed research will help us lay a foundation for your digital content creation ideas around what’s actually relevant to your potential customers right now as well as in your industry
This research which will be very insightful, provide guidance, and inform the decisions we make together throughout the rest of this process - from ideation to optimizing
During this phase in the content creation process, we'll conduct the following research:
Your customer personas and customer journey
SEO research such as keywords, search volume, user intent, etc to optimize your content for search engines such as Google
Trending topics that are popular among your target audience
Industry specific publications and competitors to see what they're talking about and how you could best fit into the conversation
Once we completed the research, we'll take what we've learned begin to brainstorm specific topics and content ideas that will work best for your brand and content strategy
Each content idea will be rooted in what we’ve learned up to this point: your marketing goals, your target audience’s needs, your keyword research and more
Together, we will produce a list of ideas that we know have been thoroughly researched and that you're excited to move forward on
Now, we're ready to bring your creative ideas to life
We’ll start creating content that’s driven by the relevant research we conducted, the ideas we listed out, and the editorial plan we created at the beginning of the process
As we begin producing any written or visual content we always utilize these best practices:
The clients goals and research inform decisions
Strengthen the clients brand and expertise first and use evidence from other trustworthy sources second
Provide value to the clients potential customers that is inspiring and engages them in our clients products and services
Our client must approve content before publishing
Once the digital content we've created is approved and ready to go — it's time to publish!
We offer many different methods of publishing your content Some of our client will have us publish directly for them while others prefer to publish their content on their own Either way, we can provide the deliverables to you through our dedicated client portal, Dropbox, or Google Drive
If you choose to publish the content on your own, we'll also create a publishing plan that will walk you through the necessary steps to get most out of your planned content such as:
Maintaining content structure for SEO purposes
Properly formatting items such as hyperlinks, bulleted lists and subheadings
Using meta descriptions and title tags
Captions and alt text for any images you’re using
Categories and tags if you're using a CMS
Publishing your content immediately or scheduling it to go live at a later date
Now that your content is live, we will begin working with you to get your content promoted across the right channels
Ultimately, the goal is to take advantage of outlets that support visibility, shareability and engagement
Why does this matter?
Unless you spread the word about your new infographic or insightful article, how will anyone know it exists?
There are a lot of ways we can distribute content:
Share it across your social media profiles
Incorporating it into your email campaigns
Pushing it through content discovery channels
Google My Business posts
SEO practices such as backlinking
We partner to become an extension of the teams that are truly invested in its goals and success
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